by admin on October 9, 2009
Here are Ten Top Ways to help a friend find a job – and the #1 Reason to do it! (Re-Post from The Internet Marketing Club.Org )
1. Help them build an online presence. Many job seekers are creating a virtual resume on LinkedIn or one of the big job sites – help them make it really stand out with brilliant copy, great photos and video.
2. Open up your community – Post a note in LinkedIn, Facebook and on Twitter focused on your friend’s best asset and link to their online resume
3. Help them do something unique to get noticed. One woman in Massachusetts purchased a billboard featuring the headline “Hire Me” and a website www.HirePasha.com and she received 300 emails .

Erik Proulx an ex-ad agency copywriter created Please Feed the Animals a blog which has become a community and now he is making a film about the people who have found creative ways to survive (Listen to the great American Copywriter podcast interview to hear this amazing story )
4. Give them a practice interview. Ask your friend to come into your office, interview him/her and give them constructive criticism. Did they arrive early? Did they bring a resume? Was their dress professional and appropriate? How did they answer the tough questions? How did they explain their time out of work?
5. Help them make some money while they are between gigs. There are several online sites that bring freelancers and companies together. We use Guru.com, eLance.com and Rent A Coder when we’re swamped and we’ve had great results. Your friend could set up a profile at these sites and find freelance and contract work working out of their house or the neighborhood Starbucks. Other online money making options include becoming an affiliate and posting Google AdSense links on a blog.
6. Encourage them to create content about something they are passionate about. They can use this as a way to demonstrate their passion and to get the creative juices flowing in-between jobs. Do they like to write, help them set up a WordPress blog. If they are photogenic or an aspiring filmmaker YouTube videos are powerful communication tools.
7. Help them find local meet-ups and job hunting groups. If there isn’t a job hunting group close by - what a great way to become the hub of one of these groups by creating it at www.Meetup.com
8. Share Air Miles if the need to fly to an interview (this tip courtesy of http://www.twitter.com/sistermary )
9. Help them reinvent themselves/see themselves in new light (this tip courtesy of http://www.twitter.com/sistermary )
10. Refer them to a podcast and blog post we did (with the help of our community) where we shared Ten Strategies for Job Hunting in a Recession
The number one reason to help people is that by giving with no expectation of return you will often get more back in good Karma than you could imagine. Get some good Karma in your favor today!
by admin on October 7, 2009
Many traditional marketers ask me ‘How can I get good at interactive marketing and social media.’
As Nike says in their marketing, “Just Do It!”. Take Action. Jump in. Immerse yourself in the new websites and activities. Here is the best news, it’s free to use most social media and blogging sites and 10 year old kids are kicking butt. So what’s holding you back?
You can set up with your own website with a WordPress blog - it is free, it takes about 15 minutes and you can pick a format that looks just like a fancy $20,000 website. Here’s the best part, you can update it yourself - for free!
Once you have a website of your very own you can try out different internet marketing skills. Get started by picking a topic that you are passionate about and start posting short articles called ‘blog posts’. Learn how to link to other blogs and websites (also VERY easy), set up Google Analytics to track how many people visit your blog/website and you’ll be able to see which websites they come from and what keywords they searched to find your site.
You can create your own revenue generating ads with Google AdSense and affiliate banners from Cj.com or ShareaSale.com
You should also be engaged with one or more of the popular social media sites such as: Facebook, LinkedIn, You Tube or Twitter. Pick the one that people in your circle seem to be talking about the most, sign up and create a good basic profile about yourself.
I love Twitter, if you’d like some basic tips on how to get started with Twitter account and a few advanced tips read my Ten Tips Twitter Beginners Guide. http://www.tengoldenrules.com/10-beginner-twitter-tips.htm
Good Luck Just Doing It - Please let us know your new website address!
by admin on April 25, 2009

Jay Berkowitz preparing for a FREE Webinar
The internet has become the central hub for all business and personal communications. The University of San Francisco’s Internet Marketing Course and Bintro.com have asked me to host a Webinar to help us all figure out what is coming next called “Thought Leaders Forum - What’s Next in Internet Marketing”. It will take place on Thursday, April 30th at 12:30 EST.
You can sign up for this FREE Webinar at: Thought Leaders Forum - What’s Next in Internet Marketing
We have convened an amazing panel of marketing all-stars including:
- Rohit Bhargava, Well-known marketing blogger and Author of “Personality Not Included”
- Maria Harrison, Founder of iClarity
- Jim Kukral, Your Biz Web Coach
- Search Marketer Joe Laratro
- Multi-Million dollar internet entrepreneur David McInnis Founder of PRWeb and Personal SEO website People Pond
- The Amazing Facebook Goddess Mari Smith
- Web Semantics expert Richard Stanton, CEO of Bintro.com
What you will learn:
* Twitter is the rage - do I need it for my business
* How to monitor and actively respond to what is being said about you through Social Media
* How to use social media websites for business?
* How to do personal brand search engine optimization (SEO)?
* What are the best approaches to market your personal brand?
* Targeted advertising within videos, Search engines being better able to search video and social video recommendations
Registration is limited, please click here to sign up now for the FREE Webinar Thought Leaders Forum - What’s Next in Internet Marketing on Thursday, April 30th at 12:30 EST.
by admin on January 5, 2009
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