A friend recently told me that he’d been laid off after 20 years, he wants to learn more about internet marketing. Here, in part, was my reply to him. If you have tips and advice, please add your notes in the comments section below.
I am sorry to hear that you got laid off. I’ve been there and it sucks…at the time.
However, when you look back on this period of your life, I’m confident this will be an amazing jumping off point to something new and something that you are even more passionate about.
While you are looking for your next opportunity, I highly recommend that you set up a nice blog website (pointed to your own domain name like this one) and start promoting yourself for freelance work through sites such as eLance.com and Guru.com . At Ten Golden Rules we use these sites all the time to find expertise and this is the best way to keep a few $$ coming in and to see if you take to the solo-preneur life.
Another resource that may be worth listening to, I recorded a podcast with ten tips to find a job in a recession .
There are a number of ‘free’ options for tremendous education. If you’d like to learn more about internet marketing, The Internet Marketing Club Wednesday Webinars are awesome. Also, we have recorded all of the webinars and we will be making them available for a small monthly subscription price in the near future.
There is also a tremendous amount of great free content on blogs here are my Top 10 Internet Marketing Blogs and I love learning through audio when I’m working out, walking my dog or communiting, here are my favorite Top 10 Internet Marketing Podcasts and here are my recommended Internet Marketing Books.
What tips do you have for someone looking in this marketplace? Are you looking for work, how can we help?
Photo Credit Steve Rhodes on Flickr







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I was laid off twice in 14 months. The first one was after 10 years. I have some idea how you would feel. While it has been a rocky ride, I would not give it up for anything. I’ve learned more and met more awesome people since that first layoff than in all the 10 years prior.
If you get access to outplacement services, use as much of it as you can. Classes, seminars etc. Take them all.
Don’t assume that another job is necessarily the next step.
Establish a strong Internet presence. This means blogs, LinkedIn, websites etc. It takes time. Continue to add to this.
Build your LinkedIn profile like a mad man. Fill out your profile as completely as possible. Connect to people from your past who you valued working with. Request recommendations.
Employees who have been in the corporate fold for a long time often times don’t have much visibility outside that corporation. That has to change.
Everyone has expertise in something and a passion for something. Do what you can to get these known.