If you have seen one of my presentations recently you know I am spending a lot of my time studying and learning about info product launches.
What is a Product Launch?
This is a fascinating type of internet business. Here’s how it works … someone with an area of expertise creates some free information in a digital format such as an eBook, videos or a PDF download. You generally have to opt-in through email to receive the free content and you get a ton of really valuable information in exchange for your email address. After providing 2 or 3 pieces of information the product ‘launches’ with an offer to sign up for a course or a webinar or a new type of website that combines video training, downloads and live calls.
Jason Van Orden's Recent Product Launch The 'Traffic Attraction Formula'
Last week my friend Jason Van Orden created 3 videos about his new Traffic Attraction Formula launch. I have presented with Jason at a few different conferences and I am a big fan of his Internet Business Mastery podcast, I listen every week. This launch is extra cool because the inventor of product launches Jeff Walker (another friend of mine) is personally working with Jason on this launch. I will be interested to see how this launch goes – good luck Jason!
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